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Your C-suite and senior executives are potentially your company’s biggest assets on social media, as they have the knowledge, insight and credibility to engage your audiences. With high-value personal networks made up of their peers, they could be driving brand awareness and attracting new leads. But why aren’t they? Most are too busy, or lack the skills to effectively leverage their social channels.
So how can you tap into this incredibly valuable asset?
Watch OST's Managing Director, Luke Brynley-Jones with Client Experience Director, Stef Lait and Strategy Director, Helen Sharpe, cite case studies from three large technology brands and share tips for getting value from social exec comms.
Previously hosted on LinkedIn Live but now avalible on-demand.
