Influencer Marketing Huddle

Register your interest

Influencer Marketing Huddle

5th September 2019 – One America Square, London

How to plan your Consumer brand influencer marketing strategy

OST is a specialist social media agency. Based in Cambridge, we are a recognised centre of expertise on influencer marketing. We manage award-winning influencer programmes for brands such as Supermalt, Salesforce, Sage, Refinitiv and Kingston Technology.  In 2018 OST won the UK Social Media Communications Award for Influencer Marketing. 

Influencer marketing offers consumer brands a unique opportunity to connect with new audiences. The emergence of Instagram and YouTube celebrities, plus a ‘long tail’ of micro and nano influencers for every niche and special interest, has fuelled a fast-paced new marketing industry.

The results are plain to see: 53% of women say they have made a purchase after seeing an influencer post on social media. A recent study also found that influencer marketing delivered, on average, $6.5 of income for every $1 spent. 86% of marketers say they spent money on influencer marketing in 2018 and 59% say they are planning to increase that spend in 2019.

Join us for this unique half-day strategy workshop that aims to answer some clear questions and equip you with a clear strategy for developing your influencer marketing.

Agenda 

8:30 – 9 Refreshments 

9 – 10:30 Expert Presentations from:

Luke Brynley-JonesLuke Brynley-Jones, Managing Director & Founder of OST

Luke Brynley-Jones is one of the UK’s original social media pioneers. Having founded his first social agency in 1999 he has advised scores of leading brands, including British Airways, Salesforce and Marriott Hotels on social media strategy.

 

Scott Guthrie, Influencer Marketing Consultant

Scott Guthrie is a leading influencer marketing consultant. With over 20 years of experience of PR, media relations and marketing, he is a PRCA Council Member and ex-Digital Director of Influencer Relations at Ketchum.

10:30 – 10:45 Break 

10:45 – 11:15 Influencer Interview 

11:15 – 12 Panel Discussion 

  • What should consumer brands be using influencers for?
  • How can we identify the right influencers for our brand?
  • What should we measure to evaluate success? 

12 – 1 Lunch and Networking

This event is free to attend, but places are limited. Please register your interest here and we will contact you to confirm your place. We look forward to see you there. 

Register your interest 

Time: 9:00am-1:00pm 

Location: One America Square, London, EC3N 2LB