Influencer Marketing Huddle

Register your interest

Influencer Marketing Huddle

26th June 2019 – One America Square, London

How to plan your Consumer influencer marketing strategy

OST is a specialist social media agency. Based in Cambridge, we are a recognised centre of expertise on influencer marketing. We manage award-winning influencer programmes for brands such as Supermalt, Salesforce, Sage, Refinitiv and Kingston Technology.  In 2018 OST won the UK Social Media Communications Award for Influencer Marketing.

Influencer marketing offers consumer brands a unique opportunity to connect with new audiences. The emergence of Instagram and YouTube celebrities, plus a ‘long tail’ of micro and nano influencers for every niche and special interest, has fuelled a fast-paced new marketing industry.

The results are plain to see: 53% of women say they have made a purchase after seeing an influencer post on social media. A recent study also found that influencer marketing delivered, on average, $6.5 of income for every $1 spent. 86% of marketers say they spent money on influencer marketing in 2018 and 59% say they are planning to increase that spend in 2019.

Yet the industry is still evolving. Recent concerns over fake influencers and a backlash against celebrity endorsements have given brands reason to pause and ask some important questions:

  • What should consumer brands be using influencers for?
  • How can we identify the right influencers for our brand?
  • Should we pay them? If so, how much?
  • How should we manage them?
  • What should we measure to evaluate success?

Join us for this unique half-day strategy workshop that aims to answer these questions and equip you with a clear strategy for developing your influencer marketing. Featuring presentations from influencer marketing expert, Luke Brynley-Jones, plus case studies from brands such as Hartley’s Jelly and Supermalt, the Influencer Marketing Huddle will be packed with useful insights.

This event is free to attend, but places are limited. Please register your interest here and we will contact you to confirm your place. 

Speakers

Luke Brynley-JonesLuke Brynley-Jones

Managing Director, Founder of OST

Luke Brynley-Jones is one of the UK’s original social media pioneers. Having founded his first social agency in 1999 he has advised scores of leading brands, including British Airways, Salesforce and Marriott Hotels on social media strategy.

 

 

 

Scott Guthrie

Influencer Marketing Consultant 

Scott Guthrie is a leading influencer marketing consultant. With over 20 years of experience of PR, media relations and marketing, he is a PRCA Council Member and ex-Digital Director of Influencer Relations at Ketchum.

Register your interest 

Time: 9:00am-2:00pm 

Location: One America Square, London, EC3N 2LB