B2B Influencer Marketing Huddle

3rd July 2019 – One America Square, London

How to plan your B2B influencer marketing strategy 

OST is a recognised centre of expertise on influencer marketing. We manage award-winning global and EMEA influencer programmes for B2B brands, including Salesforce, Sage, Refinitiv and Kingston Technology.

Join our Managing Director, Luke Brynley-Jones and guest speaker, influencer marketing expert Scott Guthrie for this uniquely valuable half-day, interactive workshop that aims to help craft your influencer marketing strategy.

Over the course the morning – citing case studies, insights from brands, practical workshops and group discussions – we will address key topics, such as:

• How to identify the right influencers
• How to engage with influencers – and keep them engaged
• How to reward and incentivise influencers
• How to scale your influencer programme locally, or globally
• How to measure and evaluate the success of your programme

You will leave the event with a clear vision for your influencer marketing strategy and a workbook with tips and notes to help you implement your plan.

This event is free to attend, but places are limited. Please register your interest here and we will contact you to confirm your place. 

Speakers

Luke Brynley-Jones

Managing Director, Founder of OST

Luke Brynley-Jones is one of the UK’s original social media pioneers. Having founded his first social agency in 1999 he has advised scores of leading brands, including British Airways, Salesforce and Marriott Hotels on social media strategy.

Scott Guthrie

Influencer Marketing Consultant 

Scott Guthrie is a leading influencer marketing consultant. With over 20 years of experience of PR, media relations and marketing, he is a PRCA Council Member and ex-Digital Director of Influencer Relations at Ketchum.