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Chapter 1: New Destinations

• B2B Digital Marketing Trends
• The Rise of Messaging: What Does it Mean for Marketers?
• What Happens When Everybody’s Website is Fixed?

Chapter 2: Advanced B2B Strategies

• A Journey Through B2B Marketing Automation & Personalisation
• ABM: How to Focus on Those Who Matter (and Sod the Rest)
• The B2B Marketing Growth Model
• LinkedIn Marketing Opportunities for 2020-21

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Chapter 3: Influencer Marketing &Compliance

• B2B Influencer Marketing: The Cost of Non-Compliance
• The Future of Social Business: Integrated Advocacy
• How to Drive Business Value from Social Media Data

Chapter 4: Innovative Content Marketing

• Innovative B2B Content Marketing
• 4 Steps from Starting a Podcast to Live Streaming
• The Content Problem and How to Fix
• Future of Digital Marketing