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Instagram Marketing
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It looks like Vine, the 6-second video social network, is returning in 2019 as Byte. This is pretty big news for anyone in the social media industry, but brands should also pay very close attention. First, though, for those with short memories, why all the fuss about Vine? At it’s height, Vine was the most...
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influencer marketing tips
Influencers can be a powerful ally in today’s marketing game. With 61% of consumers relying on social media when shopping, it’s no wonder more and more brands are enlisting influencers to boost sales. As a social media agency, we strive to meet our clients’ requirements when working with influencers. However, it’s also crucial to zoom in...
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video marketing
‘It ain’t what you do, it’s the way that you do it’ might be from a 1939 song, but for the social media marketer it certainly rings true. In my previous role with the University of Cambridge my aim was to improve not only what we were doing, but how we were doing it. With...
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At one point in time, the idea of taking a photo only for it to disappear in seconds would seem somewhat unusual and, for some, pointless. But with photo-sharing app Snapchat attracting a huge 166 million users, it’s hard to deny the idea has become enormously successful. So much of a success in fact, that Facebook owned Instagram has recently started...
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