Blog

B2B Content Marketing

5 tips for getting started with B2B content marketing

As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start;...
Read More
customers on social media

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people...
Read More
Instagram marketing 2016

5 tips for improving your Instagram marketing

The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies. According to Pew Research Centre,...
Read More
Instagram top posts

Instagram Insights are coming. Here’s the low-down…

After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your...
Read More

Using social listening to make business decisions: two great case studies

A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies – from car company,...
Read More
SCSS16 social customer service training

14 Essential Social Customer Service Strategy Insights

This week I hosted the UK’s Social Customer Service Summit in London. If you don’t know it – it’s an unique event that brings together around 100 brands to discuss...
Read More
Social Media Influencer

Rise of the social media influencer – how to identify and engage with brand advocates.

Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or...
Read More
VMA Awards

OST Wins Pharmaceutical Marketing Award for Digital Campaign

We are delighted to announce that OST has won the Digital Marketing Award at the 2016 Veterinary Marketing Awards (VMAs). As you may know, using social media to help promote pharmaceutical...
Read More
Ikea AR app

Virtual and Augmented Reality and The Effects On the Social Landscape (Part 2)

Welcome back! In my last post on this topic, I explained the differences between Augmented Reality [AR] and Virtual Reality [VR] – if you haven’t read it, check it out...
Read More
1 4 5 6 7