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1st January 2024

Top 11 B2B Social Media Agencies (2024)

Luke Brynley-Jones
What are the top B2B social media agencies? If you’re looking for the top 10 B2B social media agencies, we’ve gone one better. We’ve curated a list of the top 11 B2B social media agencies that rank high...
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27th November 2023

LinkedIn Rolls out Image Preview Change that Could Impact Link Clicks

Luke Brynley-Jones
We haven’t seen any official announcements about this, but it looks like LinkedIn are rolling out a change to their image preview in organic link posts that could have an impact on clicks. We started seeing the n...
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1st November 2023

LinkedIn’s algorithm tweak has reduced reach by 66%. What can you do about it?

Luke Brynley-Jones
You may be aware that, earlier this year, LinkedIn tweaked their algorithm. This change has reportedly reduced post reach by an average of 66%. In this post we’ll share a bit of insight into why this happened, ho...
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20th October 2023

How to Integrate Generative AI into Your B2B Marketing – Event Takeways

Luke Brynley-Jones
In our recent event in Cambridge, we had the opportunity to hear from Ben Lee, PR & Content Manager at Bidwells, and David McGuire, B2B copywriter & Creative Coach. They shared their experiences of using and expe...
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24th August 2023

8 B2B Event Tactics for Engaging Attendees

Jemima Chamberlin
Jemima Chamberlin
You’ve got people to attend your event. Well done! Now, how are you going to keep them engaged, give them an amazing experience and encourage them to share it with their friends and colleagues? Here are 8 of our fa...
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13th July 2023

Personal Branding vs Social Exec Comms

Luke Brynley-Jones
Social Executive Communications (aka Social Exec Comms) and Personal Branding are two related concepts that focus on establishing and managing an individual’s reputation and presence in the digital space. They are ...
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1st June 2023

Thought-Leadership Ads: A Game-Changing Feature for B2B Marketers and Exec Comms

Jeremy Taylor
In the ever-evolving landscape of B2B social media, staying ahead of the curve is essential for brands looking to make a lasting impact. That’s why we were thrilled to hear LinkedIn announce an exciting new feature...
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18th May 2023

What is B2B Social Media Community Management?

Oli Dowling headshot
Oli Dowling
B2B Social media community management is the process of using social media to build a strong and engaged community of customers, employees, and partners. This involves actively listening to your audience, responding to t...
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2nd May 2023

How digital activities affect the environment

Jemima Chamberlin
Jemima Chamberlin
We’ve been taught that ‘going paperless’ is a sustainable approach, yet as technology continues to evolve and we become more reliant, our digital footprint increases. What is a digital footprint and how can thi...
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27th February 2023

Essential B2B Social Strategies for 2023

Jason Lloyd headshot
Jason Lloyd
Obvious statement: Social media marketing is undergoing some pretty seismic changes at the moment. We know, we know: “the sky is blue, grass is green…” Still, it’s hard to deny that social in 2022 has been pretty...
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