By

Sophie Waitt
Community Management Examples
Social media isn’t just about pushing out quality content, it’s about building community. Creating content that your audience can connect with, and then actively engaging with them, is key in securing a loyal and engaged audience. When community management is done right, it can do wonders for brand reputation. And the open, two-way nature of...
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B2B technology influencer marketingr
Faced with increasing advertising costs and declining organic social media reach, B2B technology companies are waking up to the potential of influencer marketing. By building a network of supportive influencers, integrating them into marketing campaigns and offering them genuine benefits for their involvement, tech brands are creating new marketing opportunities. At OST we’re lucky enough...
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With only a week until our Social Strategy in 2020 seminar in Cambridge, we asked one of our speakers, Helen Sharpe, Content & Social Media Manager at Interflora, for her insights into social media strategy for 2020. Here’s what she said: 1. What do you see as the biggest social media challenge facing brands today?...
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Q2 of 2019 was the biggest quarter ever in terms of influencer marketing spend. As more brands clamour to get their products in the hands of the social media elite, let’s see how an influencer marketing agency can make sure your spend punches above its weight and delivers results. Influencer marketing keeps on rolling Despite much...
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OST Influencer Marketing Case Studies
We’ve worked on numerous award-winning projects in recent years. Here’s a selection of our favourite influencer marketing case studies. This includes ours, plus the best-of-the-rest… Hartley’s 10cal Jelly Hartley’s 10cal Jelly is a fun, delicious, low-calorie treat, popular among those looking to lose weight. Hartley’s enlisted OST to run a social media campaign to promote...
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We had a fantastic Consumer Influencer Marketing Huddle a couple of weeks ago, with insightful workshops, talks and panel discussions on influencer marketing that we have to share. An interesting section of the morning was our influencer panel, where we invited industry-working influencers to share their thoughts on influencer relationship management (IRM) best practice. We...
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At our Influencer Marketing Huddle in November, Alistair Wheate and Dominik Nosalik, from Onalytica talked us through the highlights of their new B2B influencer marketing research.  The findings are fascinating… What outcomes are brands and influencers looking to achieve? When first looking at this topic many brands automatically assume that influencers are looking for payment and a...
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This week we hosted our Influencer Marketing Huddle once again with co-hosts, Onalytica. Our mission? To bring 100+ brands together to share strategies, tips and experienced on influencer marketing. If you weren’t able to attend, fear not – we have a breakdown of the day here… The day began with our hosts, Luke Brynley-Jones, OST’s managing...
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