By

Luke Brynley-Jones
Wendy's Twitter Account
Welcome back everyone, it’s only been a couple of weeks into 2017 and we have already seen some actions that have set the precedent of what will get an audience’s attention on social media. From NYE performances from both Mariah Carey and Robbie Williams causing a stir on both sides of the pond with audiences...
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OST Marketing Digital Champions
    Having scooped four awards in November’s Cambridgeshire Digital Awards, we are excited to find out that we have been entered into the Digital Champions Awards in London next year for the Zoetis Business Blog. Here’s what we won… Gold for Business Blog on behalf of Zoetis Silver for Use of Social Media for...
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In 2015 LinkedIn launched Sponsored InMails, an exciting new opportunity for B2B marketers to reach prospects directly in their inbox. However, with a minimum spend of around $10,000 it was out of reach for a lot of businesses. If that applied to you, then there is good news! LinkedIn has now included Sponsored InMail in...
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OST Marketing Team
Last week saw the long awaited results of the 2016 Cambridgeshire Digital Awards. I’m pleased to announce that OST scooped four fantastic awards – and also won the quiz! We entered work for some of our best known clients across a wide range of services, including social media, blogging, B2B content marketing and video animation....
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social media video campaign
On World Mental Health Day this year OST Marketing ran a social media video campaign to  raise awareness of a free online therapy service.  Social media is not often associated positively with mental health issues, in fact it is frequently seen as fueling the stigma by facilitating bullying and anonymous negativity. With this in mind,...
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Cambridge Digital Marketing Agency
We’re (slightly more than) delighted to share the news that OST Marketing has been shortlisted for a staggering FIVE Cambridgeshire Digital Marketing Awards this year. As a rule we haven’t tended to shout from the rooftops about our work – and with hindsight this approach appears short-sighted; it seems we’re doing a pretty fine job! We...
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B2B Content Marketing
As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start; so here’s a rundown of key strategies to get you started. Abandon the word ‘digital’ It may seem strange (and I’m already contradicting myself), but...
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customers on social media
Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t afraid to name and shame those same brands, so be wary – it doesn’t take much to sway others away from you. It blows...
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Instagram top posts
After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your Instagram content and how they are engaging with it. From a business perspective, we expect Instagram Insights to help us to make a stronger case for...
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SCSS16 social customer service training
This week I hosted the UK’s Social Customer Service Summit in London. If you don’t know it – it’s an unique event that brings together around 100 brands to discuss developments in social and digital customer service. This year’s attendees includes British Airways, Vodafone, Microsoft, IBM, Toyota, Pret, HP, Telefonica, Citi and Thompson Reuters –...
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