In 2017, Supermalt, the UK’s most popular malt drink, asked OST to help take their social media “to the next level”. We were thrilled to take on such an iconic and colourful FMCG brand and quickly began to build their online profile.
We set out to use the colour and vibrancy of the brand to tap into the affection that exists for Supermalt within Afro-Caribbean communities. Central to this approach was our development of a bold and ‘sassy’ tone of voice whereby the brand takes on critics and, in no uncertain terms, gives as good as it gets. You might not like the drink, but you’ll love the brand.