Zoetis, the world’s largest animal health company asked OST to run a B2B social media campaign to raise awareness among UK beef and dairy farmers of the importance of early vaccination among calves. The goal being: to improve calf health and enhance their later productivity.
In addition to targeting a hard-to-reach and niche audience, we were tied by strict advertising regulations and, initially at least, a very limited budget and timescale. The pilot campaign was to run for 4-months (Oct 15 to Jan 16).