Category

Social media management
Wendy's Twitter Account
Welcome back everyone, it’s only been a couple of weeks into 2017 and we have already seen some actions that have set the precedent of what will get an audience’s attention on social media. From NYE performances from both Mariah Carey and Robbie Williams causing a stir on both sides of the pond with audiences...
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The Age of Share-Bait
It’s solid advice: if you want to get eyeballs on your blog posts, you need to have an engaging title. As the world becomes more connected through social media, the title now might be the only thing your readers actually read before sharing it. Welcome to the Age of Share-bait. A new report, ‘Social Clicks: What and Who Gets...
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customers on social media
Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t afraid to name and shame those same brands, so be wary – it doesn’t take much to sway others away from you. It blows...
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Instagram marketing 2016
The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies. According to Pew Research Centre, more than 26% of adult internet users are now logging into Instagram on a monthly basis. If you’re still uncertain about the opportunities that Instagram...
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Social Media Influencer
Do you run B2B marketing or B2C marketing campaigns? Have you included social media influencers in your overall social media strategy? Whether your objectives are to increase brand awareness or to improve traffic and generate leads, social media influencers can be integral brand advocates. What is a social media influencer? Consumers trust recommendations from third...
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