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Cambridge Digital Marketing Agency

Cambridge digital marketing agency shortlisted for five awards

We’re (slightly more than) delighted to share the news that OST Marketing has been shortlisted for a staggering FIVE Cambridgeshire Digital Marketing Awards this year. As a rule we haven’t tended...
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Airbnb Instagram case study

5 outstanding social media marketing case studies

Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at...
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The Age of Share-Bait

Share-bait: 60% of links shared on social media are unread

It’s solid advice: if you want to get eyeballs on your blog posts, you need to have an engaging title. As the world becomes more connected through social media, the title now might...
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Content marketing metrics

6 practical tips for creating your own B2B content marketing strategy

Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis....
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B2B Content Marketing

5 tips for getting started with B2B content marketing

As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start;...
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customers on social media

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers’ social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people...
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Instagram marketing 2016

5 tips for improving your Instagram marketing

The continued growth in popularity of Instagram marketing is proving a point: Instagram has much more to offer than beautifully photographed avocados and shameless selfies. According to Pew Research Centre,...
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Instagram top posts

Instagram Insights are coming. Here’s the low-down…

After leaving marketers in the dark for years, Instagram Insights is to be rolled out in the coming weeks. This should finally shed some light on who is seeing your...
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Using social listening to make business decisions: two great case studies

A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies – from car company,...
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