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Oct 06
Cambridge Digital Marketing Agency

Cambridge digital marketing agency shortlisted for five awards

We're (slightly more than) delighted to share the news that OST Marketing has been shortlisted for a staggering FIVE Cambridgeshire Digital Marketing Awards this year. As a rule we haven't tended to shout from the rooftops about our work - and with hindsight this approach appears short-sighted; it seems we're doing... read more →
Jun 27
Airbnb Instagram case study

5 outstanding social media marketing case studies

Do you read social media marketing case studies for inspiration? It's always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. You might not have their budget, but you can always gain inspiration from their... read more →
Jun 27
Jun 10
Content marketing metrics

6 practical tips for creating your own B2B content marketing strategy

Almost all of us are investing in content marketing. According to the CMI’s latest research, 85% of organisations in the UK are creating and distributing content on a consistent basis. From a certain perspective, that’s extremely encouraging news. But, there’s still work to be done. Only 36% of organisations actually have... read more →
May 31
B2B Content Marketing

5 tips for getting started with B2B content marketing

As with consumer marketing, B2B content marketing also has its own ever-changing practices. In a world of email marketing, social campaigns and lead generation it’s difficult to know where to start; so here’s a rundown of key strategies to get you started. Abandon the word 'digital' It may seem strange (and... read more →
May 24
customers on social media

Research finds that just 11% of brands answer social media queries

Recent research from Sprout Social has shown that brands who don’t respond to customers' social media queries risk losing 1 in 3 of them to a competitor. On such a public platform, people aren’t afraid to name and shame those same brands, so be wary – it doesn’t take much to sway others... read more →
May 18
May 17
Apr 28

Using social listening to make business decisions: two great case studies

A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies - from car company, Nissan, and airline, Aer Lingus. Here's the low-down... Firstly, for those that don’t know - Conversocial is a social customer... read more →
Apr 15
SCSS16 social customer service training

14 Essential Social Customer Service Strategy Insights

This week I hosted the UK's Social Customer Service Summit in London. If you don't know it - it's an unique event that brings together around 100 brands to discuss developments in social and digital customer service. This year's attendees includes British Airways, Vodafone, Microsoft, IBM, Toyota, Pret, HP, Telefonica,... read more →