By

Katherine Chittenden
Brands: listen up! New influencer marketing guidelines have been announced. These are designed to encourage brands to be up front with their social media followers and to make sure your audience is aware of the ‘paid’ relationship between the influencer and the brand. Here’s what you need to know… The new guidelines from the Committee...
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Airbnb Instagram case study
Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. You might not have their budget, but you can always gain inspiration from their campaigns. Here are five of...
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A week ago I attended a Social Listening Roadshow in London, put on by Conversocial and Synthesio, which featured some interesting insights and two case studies – from car company, Nissan, and airline, Aer Lingus. Here’s the low-down… Firstly, for those that don’t know – Conversocial is a social customer service tool and Synthesio is...
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